Design Process

Looking for more information about how we transition your ideas to successfully implemented design? Take a look below to see our unique development process starting with Marketing Research all the way to Design and Analytics.


Market research
Product and brand positioning
Competition analysis
Persona research

Concept Strategy

Naming strategy
Visual boarding
Brand strategy
Activation strategy
Launch strategy

Brand Design

Logo & Identity design
Brand guideline
Art direction
Content creation
Website design and development

Collateral Design

Interactive design
Retail and environment


Launch Events
Interior styling and fit out
Brand activation in trade shows and festivals
Photoshoot / Filming

Growth Strategy

Social media strategy
Digital Marketing
Google Adwords
Email marketing


Interested in working together? Tell us about your project idea or business goal. Our team can give you a call back within the hour to discuss your strategic creative options.

Courtney Kim Studio

Courtney Kim is a boutique branding and graphic design agency that specialises in brand development, packaging, and digital design for the hospitality and lifestyle industries.

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405/37 Swanston St
Melbourne VIC
Australia 3000

Phone 03 9943 7482