The hospitality industry is by far one of the the largest industries here in Australia, with a $12 billion market. Hundreds of new restaurants open every month in the greater Melbourne area alone.
Based on my own experience, I must say online presence play a big part in increasing the revenue of the hospitality industry.
Around 43% of customers check websites and read online reviews of your business before they decide to pay you a visit.
Therefore, whether you have a small business, multi-store outlets or a dining restaurant, you should consider a few things that will provide a positive online user experience.
A big part of the reason why people visit your online website is to seek more information about your business: phone numbers, opening hours, address, menus, and photos of your food. The phone number should be prominent and visible at all times. Make it clickable for mobile visitors to easily call for reservations or enquirers.
Bonus tip: I highly recommend businesses display their menu, catering, and function package as text, not as a PDF link. This works better for SEO (Search Engine Optimisation)
There are also various third party applications restaurants can use to encourage their customers to book reservations:
-Dimmi is one of these apps and it seems to be widely used by a broad number of our customers;
-Skip and Deliveroo are great apps for cafes and takeaway restaurants.
-Social media also plays a big part in building your audience especially in Instagram, so be sure to include all your social media links on your sites.
Write about your chef, food/product philosophy, top quality ingredients, farmer’s stories, and the values that you as a business owner believe in.
People love to hear your stories and to learn about the people behind your business. It is good practice not only for building your customer relationship, but it can also bring you some well-deserved media attention.
The beautiful interior design of your place and the quality of the food you serve should also be displayed on your website. Business owners often forget the necessity of a well-designed and simple website, but as potential customers check you out on your website it makes a strong impression before they walk through your door.
No matter how hip your restaurant is, poorly designed websites can affect web and mobile savvy customers’ decisions. Showcase a strong, consistent branding throughout your website and online presence and “wow!” your customers.
Getting professional photos and videos of your sizzling plates and mouth-watering desserts is important. Quality imagery and footage make your audience crave your products. As we recommend all our hospitality clients to add professional shot photos and videos of their kitchen putting the dishes together, roasting coffee beans, making a perfect Latte, or the lively atmosphere of the space we encourage users to not only feel the taste but also feel the smell of the offerings.
Sending online newsletters, offering promotional codes for repeat purchases, or giving away extra value to regular customers who love your food are all a big deal in the online marketing world.
People want to stay at the top of the food trend and indulge in new delicious products and specials on a regular basis. How can you easily deliver on this?
There are a number of ways to promote your business by making use of events like Mother’s’ Day, Valentine’s Day, as well as different themed functions. Online you can find the best platforms to reach your audience on these special occasions.
Think about the customer experience as something you’d like to experience as you walk into a store:
The customer walks into your store without having to wait, sits at a table and is able to order all the food and drinks from the table without having to call a waiter. The bar and kitchen are instantly notified, they can print dockets and can even accept instant online payments.
Sound more like a scene from a futuristic movie doesn’t it? This is actually what a lot of restaurants in the US are starting to implement. It’s happening as you are reading this article! Food businesses now have their own apps and local restaurants use apps to promote their daily specials, happy hour deals and promotions.
Technology and hospitality can go hand in hand. Plus, we’ve witnessed a huge amount of savings in admin and staffing with marketing automation. Making your own hospitality app is not as scary as it sounds.
Symphonic has the creativity and experience to redesign existing websites that convert your site traffic into sales. Talk to one of our strategists and designers about the project.