Six things restaurateurs should consider when designing a website

The hospitality industry is by far one of the the largest industries here in Australia, especially with a $12 billion market. Hundreds of new restaurants open every month in the greater Melbourne area alone. Based on my own experience, I must say, online presence plays a big part in increasing the revenue of the hospitality industry. Around 43% of customers check websites and read online reviews of your business before they decide to pay you a visit. Therefore, whether you have […]

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How design affects your high-end online store conversion rate.

Good Ecommerce design affects your conversion rate and encourage more browser activity, often leading to increased sales. Displaying logos, incorporating brand colour, font and iconic images of your product, can hugely impact the customer’s decision making process when buying. Well-designed sites emotionally engage with, and form trust between the consumer and brand through imaging. When customers trust your brand and share positive experiences, it promotes further activity and purchases. Here are some tips that all E-Commerce sites should follow, especially […]

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Make your customer feel special; Referral marketing.

We think referral marketing is one of the most powerful ways to enhance brand reputation and sales because it is through trusted sources. Referrals aren’t often limited to friends and family. They can come from all kinds of sources, like publications, reviews, testimonials, and tastemakers (bloggers or social media influencers). Here are some tips on increasing referrals by using your brand elements.   – Beautiful collateral. Create a wow factor for your customers’ buying experience. Beautiful packages create an emotional […]

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Stampel launch and show

It has been a pleasure to work with Andrea Shaw of Stampel, launch the new website and online store. She also exhibit her latest textile and jewellery design at Dagmar Rousset ( one of our favourite shops in Melbourne) on Gertrude St last night. Make sure you pay a visit and check out her window pieces if you’re around Fitzroy.

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