‘ebex‘ is a team of startup founders who provide platforms that deliver connected insights and processes. We were fascinated by ebex by their new age technology and products in the digital IT industry.
Ebex started with an identity that was designed by their in-house designer and as they grow, the founders reached out to branding agencies in Melbourne to redesign the identity. The company needed a strong brand treatment that could communicate their USP as well as their visions for the upcoming launch at Techcrunch Disrupt London.
We created a brand story that is based on their adaptable and analytical business approach. This core concept led us to create six-sided shapes that change and resize responsively. The rest of the collateral has a strong, plain and bold masculine aesthetic – with matt black, spot UV and silver offset printing finish.