Saint Cloud Cycling Kit

Saint Cloud on Gertrude St, Fitzroy and is a concept store fusing together fashion and bicycle culture. We have re-branded the identity, redesigned their website and built an Online store. Over last months we have also designed Saint Cloud full cycling kit which is formed with cap, jersey, bib knicks and socks made by Capo, Italy. We wanted to aesthetically represent a mixture of cycling and Melbourne street culture.

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