The Hidden Souk creates premium spice blends using ethically sourced Pure Origin ingredients. We were commissioned to create a brand that reflects the emphasis on quality and ethical standards that The Hidden Souk encompasses. This included a logo, business cards and packaging. Taking elements from the earthy nature of the product, we used a hand rendered approach, creating typography and patterns for each individual spice blend, and for the logo itself.
After getting a whiff of the beautiful aromas from the spices, we wanted encompass this into our design. So we decided to infuse the business cards with whole cinnamon sticks for a few weeks, to give the recipient a taster of the delicious flavours to come.
Read more information (KW Doggett Interview) here.